We specialise in succesfully optimising your PPC account to deliver lower cost-per-click and higher conversions, maximising your return on investment
Pay Per Click advertising is the single fastest way to get instant traffic and highly qualified sales leads directly to your business website. It is also, by a funny coincidence, the fastest growing form of online marketing.
Easy Webs offers small businesses an opportunity to achieve instant high quality business and sales leads, generating measurable ROI. No matter what size budget you wish to set aside for PPC advertising, our campaigns will help you maximise your Online Promotional Investment.
Pay Per Click adertising should be part of a staged approach to your online marketing activities. That’s why we offer PPC campaign management as part of our Digital Marketing Packages.
PPC Advertising is typically a bidding system used by Search Engines like Google, Yahoo and Bing, which allows advertisers to compete on keyword phrases relevant to their target market.
This means that when a potential customer searches on a specific keyword or phrase, the results page that is delivered will contain both “Natural” or “Organic” results (to the left) and paid-for ads (above and to the right).
The search engines will then charge you for each time a customer is sent to your website via that ad. CPC (Cost Per Click) is a key factor in determing your ads position in the search results – if you outbid your competitors (Cost Per Click increases) on a given keyword, your advert will appear above theirs.